About us

The Story of Lunea

Ever since I was fifteen, I, Emily Veldhuizen from the Netherlands, knew what I wanted to create something that truly meant something to people. Not just a brand, but a feeling  something that reminds people of their own beauty. From a young age, I dreamed of building something that went beyond products. Something pure, kind, and made to help others feel good in their own skin.

In 2025, when I turned eighteen, I decided it was time to bring that dream to life. That’s when Lunea was born — a beauty brand built on softness, self-love, and natural confidence. Because I believe that real beauty doesn’t need to be forced or perfect; it lives in the little things, in who you are exactly as you are.

With Lunea, I want everyone to feel effortlessly special and confident. No masks, no pressure just you: pure, natural, and beautifully yourself. That’s why our slogan is:
“Pure beauty, effortlessly you.”

Lunea is more than a brand. It’s a gentle reminder to love yourself — to know that you are enough, that beauty begins with confidence, and that sometimes, a touch of softness is all you need.